Case study
Four industries. Four methods. One platform.
thinqinsights is a North American research consultancy built on a simple belief: the best insights come from asking better questions. The people behind it are career research industry veterans who spent decades building and leading practices at major research firms before going independent. New York. Cleveland. Chicago. Toronto. Tampa. A lean, distributed team operating under a simple mandate: Research at the Speed of Strategy.
For over a decade, they've worked with some of the biggest names in US business across healthcare, technology, consumer goods, and retail. Yaron Brenman leads the business. Eva Gott leads the research. John Beckley brings 20 years of deep industry relationships. Lily Nguyen keeps projects running with precision. Joshua Spiegel ties together operations and client success. No middlemen. No junior analysts running the show. Principals on every project, because that's the only way to do it right.
But the best agencies aren't standing still. The work is getting more complex, clients expect it faster, and the tools available to do it have fundamentally changed. thinqinsights saw that early and moved accordingly.
Weeks → Hours
to synthesise multi-source research into a deliverable
4 industries
one platform, every engagement type
Many → 1
data sources unified per project
The complexity problem
thinqinsights doesn't do cookie-cutter research. A single engagement might combine a quantitative survey with social scraping, market analysis, conversational interviews, and secondary data. Each method generates a different kind of data. Each data source lives somewhere different. And at the end, someone has to pull it all together into a story that actually means something.
That synthesis step is where the real expertise lives. It's also where the real bottleneck lives. Weeks of manual work, cross-referencing sources, building decks, making sure nothing gets missed. The kind of work that senior researchers are overqualified for but nobody else can do.
The connective tissue
thinqinsights didn't adopt Meaningful to replace any single tool. They adopted it because nothing else could do what they needed: take every data source from a project, regardless of method, and bring it together in one place for integrated analysis.
Now it's embedded in their workflow across every type of engagement they run.
In practice
Emerging technology study for a B2B client.
Quantitative survey combined with market analysis and social scraping, all integrated through Meaningful to build vertical-specific profiles. What would have taken weeks took hours.
Creative testing for a US health system.
Conversational-style interviews with parents, testing reaction to video concepts before full production. Results delivered to the client via a live dashboard with key findings, sentiment, themes, representative quotes, and full transcripts. The client didn’t get a PDF three weeks later. They got a link.
Concept testing for a major snack brand.
Quantitative survey results came back too close to call between two campaign directions. thinqinsights uploaded the raw data, pulled in consumer trends and social insights through Meaningful, and ran a synthesised review that gave the client a grounded creative recommendation. Primary and secondary research, unified in one analysis.
Pop-up store intercepts for a retail client.
QR-code-based conversational surveys administered to visitors at a live event. Individual brand dashboards, plus a merged cross-brand report layered with secondary data for trend analysis. Real-time data from a physical event, synthesised and delivered while the event was still fresh.
“What used to take weeks now takes hours. Meaningful integrates all our data sources seamlessly, from surveys to social insights to market analysis, delivering faster insights and smarter decisions across every industry we work in.”
Eva Gott
Partner and Head of Research, thinqinsights
The pattern
Every project is different. Different method, different audience, different industry. But the pattern is the same: multiple data sources flow into Meaningful, synthesis happens in hours instead of weeks, and the client gets a deliverable that's richer than what any single tool could produce.
thinqinsights doesn't use Meaningful for one thing. They use it for everything. It's the layer that connects the survey to the social data to the market analysis to the client dashboard. It's what turns a collection of research methods into a unified story.
The bigger picture
thinqinsights is a team of five. Not fifty, not five hundred. A managing director, two partners, a senior project manager, and an operations lead, running complex, multi-method engagements for some of the biggest brands in the US.
With Meaningful as their infrastructure, they operate at the level of a heavily capitalised, fully staffed insight agency. Without the overhead, without the junior layers, without the compromises on quality. The platform handles the synthesis. The principals do the thinking. That's not a workaround. That's the model.
Five people. Agency-scale output. That's what the right infrastructure makes possible.