Privacy Notice

1. Introduction

This document explains how MeaningfulCX GmbH ("we" or "us") uses information relating to you.

2. What Information We Collect and Why

The types of personal data we collect depends on your relationship with us:

If you are an Interview respondent, the entity sending you the Interview is responsible for the collection and use of information you submit via our platform.

However, we collect certain information about how you use our site and services for the purpose of improving our products and services. This includes data on user journeys and cookie data, which we use in our legitimate interest to enhance our offerings.

If you are our customer, we collect the following information to provide the products and services, which is necessary to deliver the services or in our legitimate interests:

• Name and contact details
• Payment information
• Information about how you use the services (including user journeys and cookie data)

With your consent, we also use your personal information for marketing purposes. You can opt out at any time by contacting us.

If you participate in our product screener, we collect additional information to prevent fraud and ensure the integrity of our screening process:

• Device information (using device fingerprinting technology)
• Location information
• Photographic data for identity verification
• Facial recognition data for identity verification

This information is processed based on our legitimate interest in preventing fraudulent activity and maintaining the security and integrity of our screening process. Please note that we provide these screening services to our business clients who are ultimately responsible for the research studies in which you participate. Once our client completes their project, your data will be anonymized and only a vectorized mathematical representation of your photographic data will be retained for fraud prevention purposes.

3. Cookies and Tracking Technologies

We use cookies and other tracking technologies, such as tracking pixels from companies like PostHog and device fingerprinting technologies, to track the effectiveness of our marketing campaigns, enhance your user experience, and prevent fraud. These technologies help us understand how our website is used, measure the impact of our marketing efforts, and identify potentially fraudulent activities. You can manage your cookie preferences through your browser settings.

4. Legal Obligations and Fraud Prevention

We collect and process information relating to Interview respondents, customers, product screener participants, and other third parties for the purpose of complying with our legal obligations and to prevent and identify crime or fraud, which is in our legitimate interest. This includes the use of facial recognition technology and device fingerprinting to detect and prevent fraudulent activities in our product screener.

5. Data Retention

We will keep your information for as long as you're a customer and for a reasonable period after you stop being a customer.

For product screener participants, we act as a service provider to our business clients who conduct research studies. We retain your facial recognition data and device information for the duration necessary to complete our client's screening project. Once our client's project is completed, your data will be anonymized and only the vectorized mathematical representation of your photographic data will be retained for fraud prevention purposes.

6. Data Sharing

We may share your information with third party service providers (such as cloud service providers, facial recognition service providers, or in-country partners). In such cases, we will implement adequate contractual safeguards to protect your information.

7. Your Data Protection Rights

Under data protection law, you have rights including:

• Your right of access
• Your right to rectification
• Your right to erasure
• Your right to restriction of processing
• Your right to object to processing
• Your right to data portability
• Your right to withdraw consent

To make a data protection rights request:

If you are a respondent: please contact the entity sending the Interview.

If you are our customer or product screener participant: please contact us at contact@meaningful.app.

8. Biometric Data Processing

For product screener participants, we process biometric data for the purpose of identity verification and fraud prevention. This processing is conducted based on our legitimate interest in preventing fraudulent activity.

As we operate in a B2B2C relationship, we collect and process this data on behalf of our business clients who are conducting the research studies. After the completion of our client's screening project, we anonymize your data and retain only the vectorized mathematical representation of facial features for fraud prevention purposes.

You will be informed about this processing before your participation in the product screener, and you can choose not to participate if you do not wish to have your biometric data processed.

9. Complaints

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice. If you remain unhappy with how we've used your data after raising a complaint with us, you can also complain to your local data protection authority.